Digital Marketing Work Experience

Experienced digital marketer with a very good knowledge of SEM, SEO, and data analysis as well as using advanced digital software for successful internet marketing.

I first started to explore digital marketing back in 2015/2016. With all these experiences put together, I can tell you that I know the right tools and strategies to apply for a successful DM.

Digital Marketing Addict:

Proactive attitude and enjoys running internet marketing campaigns that generate healthy leads. Good knowledge of SMM and Pay Per Click. Managed a budget of $10k to $ 20k per month for my marketing projects. Bilingual: French and English.

Strong knowledge of lead generation, keywords research, and spying on competitors’ DM strategies. Pascal is detail and results-oriented and understands well digital marketing concepts. Contracted digital marketer looking for remote DM opportunities only.

WORK EXPERIENCE

November 19 – January 2022 – Digital Marketing Executive at BeLive Technology

  • Creating digital campaigns that engage, educate, inform, and motivate to convert.
  • A/B testing digital campaigns to focus on the best-performing ads.
  • Consistently optimizing Google, Facebook, LinkedIn, and Twitter ads with the right keywords, audience, location, ad extensions, etc…
  • Managing a monthly marketing budget of 10,000 to 20,000 USD on digital campaigns across different internet platforms.
  • Track and report monthly and quarterly total leads and other digital marketing metrics.
  • Optimize BeLive’s Blog and Business websites by applying the best SEO practices.
  • Fully assisting in the planning of the overall digital marketing plan and strategies.

Achievement:

  • Increased web traffic by 70% by creating SEO + SEM methods.
  • Generated a 180% organic traffic in 8 months.
  • Created overall SEM + SMM campaigns that generated: 815K clicks, 25.2 million ad impressions, and 572k web visitors.
  • My DM strategies as part of my contribution helped our company deliver 50 million hours of streams in 2020 alone.
  • Optimizing ad texts, resulting in a better quality score and a lower CPC.
  • Regularly delivering 20% or more Quality leads every month.

NB: When I first joined BeLive Technology, the company gave me a monthly budget of $3000 for my marketing projects. After 6 months, the budget massively increased to 6k, then 9k because I was able to deliver positive result which was getting qualified leads. After almost 1 year, the marketing budget increased to $10K to $20K per
month.

April 2018 – February 2019 – Part-Time Educator “ESL”

  • English Club – Saturday from 8am – 10am.
  • Speaking class – Monday from 6pm – 8pm.
  • Speaking class – Thursday from 5.30pm – 7.30pm.
  • Speaking class – Sunday from 8am – 10am.

Dec 2017 – Apr 2019: Hotel Link Solutions – Digital MKT Executive. Apr 2019 – August 2019: Digital Marketing Coordinator.

  • Weekly SEO audit to discover issues/improvements.
  • Updating website metadata for poor-performing contents.
  • On-page to optimize the most important element on certain pages that need attention.
  • Using SEO tools such as SEO Checker, SEMRush, and Google Search Console to audit, analyze, and create contents that rank on SERPs.
  • Analyzing websites and social analytics to understand visitors’ behavior.
  • Installing on-site tracking codes via Google Tag Manager.
  • Keyword analysis and research: discover potential short and long-tail keywords.
  • Spying on competitors’ digital marketing activities.
  • Monitor search crawl errors and sitemap issues in Google webmaster tools.
  • Managing day-to-day social media marketing activities.
  • Monitoring and regularly optimizing Facebook and Google ad campaigns.
  • Sending newsletters to get leads via email marketing.
  • Regularly checking keywords performance on search engines in order to improve the poor-performing business search terms.
  • Adapting to emerging online marketing technologies and trends.
  • Review digital marketing strategies every 3 months.
  • Designing display banners to run a paid advertisement on search engines.
  • Preparing strategic digital marketing plans for clients.

Oct 16-Nov 2017: Full-time staff > PriceData Asia

  • Writing SEO-focused blog articles.
  • Managing social media pages (Facebook, Pinterest, Instagram, LinkedIn).
  • Checking website metrics daily (YouTube, Facebook & Google Analytics)
  • Email marketing (Sending Newsletter via MailChimp).
  • Using Google Keyword Planner for daily keyword research and other marketing activities.
  • Using online tools such as SEMrush to do competitors’ research.

2015-2016: Full-time Remote freelancer

  • Designing responsive websites for clients by using free themes.
  • Writing SEO-friendly Contents.
  • Review and regularly update blogs to improve website visibility on SERPs.
  • Consulting clients’ websites and suggesting the best SEO practices.

2013: Student service support: Part-time: DSA > Nilai University

  • Assisting the director with functional office tasks.
  • Interacting professionally with all levels of staff.
  • Answering telephones and handling inquiries.
  • Professionally organizing offices.
  • Preparing weekly and monthly reports.

Expert SEO and Experienced Digital Marketer

For more info about my SEO skills, check SEO Services or Contact Me.